ATLANTA, GA. — February 16, 2010  - Centrafuse, a leading developer of software tools for embedded devices, announced that Jim Mazurek has joined the Company as its new VP of Business Development – Automotive.

Mazurek has over 25 years of experience in the automotive electronics industry, at companies that include Ford Motor Company and Visteon Corporation. His functional background spans sales and business development, new product introduction, product marketing, product management and strategy & planning. Jim led a team at Ford that built some of their first integrated infotainment and multimedia systems for the vehicle.

"We are very proud to add Jim to the Centrafuse team." said Dan Seitam, the CEO of Centrafuse. "He has a broad set of experiences serving OEMs and Tier 1 suppliers, and understands what it takes to be successful in our target market segments. Jim’s understanding of both markets and products will enhance our ability to provide our corporate customers the best-in-class HMI tools for their next generation infotainment systems."

You can read more about Centrafuse and its products at www.centrafuse.com

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ABOUT CENTRAFUSE Centrafuse is a software company that sells development tools for embedded devices. The Company's Application Integration Framework is a software development framework for emerging, "non-traditional" computing devices; that is, devices designed for environments in which a mouse and keyboard are not desirable. Our vision is to make PCs relevant in environments previously considered impractical. The company is headquartered in Atlanta, GA.

Dan Seitam, CEO
404-287-2152 x714
dseitam@centrafuse.com

Jim Mazurek, VP Business Development - Automotive
404-287-2152 x712
jmazurek@centrafuse.com

ATLANTA, GA. — January 7, 2009  - Centrafuse, a leading developer of software tools for embedded devices, announced that its automotive infotainment framework, Centrafuse Auto, will be featured running on Microsoft’s Windows Embedded Auto software platform in Visteon’s Connected Car at the Consumer Electronics Show in Las Vegas in January 2010. Windows Embedded Auto and Centrafuse operate together to provide a robust and appropriate user experience for independent infotainment and computing services for drivers and passengers.

"The car is simply another mobile device, and the ability to fully integrate disparate features, functions and content is a critical aspect of providing a user experience that is optimized for the car." said Dan Seitam, the CEO of Centrafuse. "We call that Intelligent Convergence, and it ensures that the driver and passengers receive a consistent and contextual media experience in the car. Microsoft’s experience, installed base and commitment to the car make Microsoft an ideal partner for Centrafuse. Centrafuse takes full advantage of the capabilities of the Windows Embedded Auto platform and presents that to the end-user in a way that is intuitive, fully-featured and extensible.”

“The flexibility of the Windows Embedded Auto platform is enabling partners like Centrafuse to create new and rich user interfaces,” said Greg Baribault, marketing director, automotive product management Microsoft’s Windows Embedded Business division. “The Centrafuse Auto interface and its vast feature set is simplifying driver control over a wide range of functions.”

To learn more about Centrafuse Auto and the Connected Car, stop by and see the exhibit at Visteon's booth CP-13 in the Central Plaza at CES.

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ABOUT CENTRAFUSE   Centrafuse is a software company that sells development tools for embedded devices. The Company's Application Integration Framework is a software development framework for emerging, “non-traditional” computing devices; that is, devices designed for environments in which a mouse and keyboard are not desirable. Our vision is to make PCs relevant in environments previously considered impractical. The company is headquartered in Atlanta, GA.

 

CONTACT:

Dan Seitam, CEO
404-287-2152 x714
dseitam@centrafuse.com
www.centrafuse.com

Centrafuse, a leading developer of software tools for embedded devices, announced that its automotive infotainment framework, Centrafuse Auto, will be showcased in Visteon Corporation's "Connected Car" demonstration at the Consumer Electronics Show in Las Vegas in January 2010. The Connected Car is Visteon's Internet-connected platform for next generation infotainment services for the automotive market. The combination of Intel's Atom Processor, Visteon's infotainment platform, Microsoft's MS Auto 4.0 and the Centrafuse Toolkit delivers a complete solution for powering, building and deploying rich media experiences in the car.

In celebration of the holiday season, we are pleased to announce that our newest product, Centrafuse Auto will be ON SALE for a limited time! Holiday Sale - Get your copy of Centrafuse Auto today! Starting today through January 3rd 2010, all versions of Centrafuse Auto will be available for an extra 10% off the regular store price. Just use the coupon code HOLIDAY09 at the cart page just before checkout for your 10% savings coupon. Hurry, offers midnight January 3rd, allowing enough time to recover from your New Year celebrations. But don't wait, visit our store and get yours today!

We are pleased to announce that our newest product, Centrafuse Auto, based on Centrafuse 3.0 is now available to the public. This release represents a significant step forward for Centrafuse and the CarPC community, and the entire team here hopes that you enjoy our latest product. We’ve also revamped our site to better reflect our evolution as a Company. If you’re an enthusiast, a developer, a system partner or an OEM, there’s something there for you. Please be sure to check it out and let us know what you think.

We're happy to announce that we are now in the final stages of beta testing as we wrap up the last round of bug fixes in preparation for the Centrafuse 3.0 launch that is only weeks away. Also, be sure to check out the NY Times article highlighting many Centrafuse users and their setups.

We'd like to take a minute to highlight some the major features of the upcoming Centrafuse 3.0 Auto Edition. Some of the new features of our next generation softare for automotive infotainment will include enhanced iPhone-style animations, multi-screen support for DVD and video playback, media scrubber (for quickly changing the track position), a voice notes recorder, a file manager, improved navigation input interface, independent photo viewer plugin, enhanced list views, improved speech recognition for dialing contacts. Other features include a new and improved SDK and presentation (skinning) layer which allows for the rapid prototyping and development of powerful plugin applications and extensions of core functionalities through the new open development interfaces.

This video from the In-Vehicle Infotainment (IVI) group at Intel showcases a new reference design board running the Microsoft Automotive platform with Centrafuse demonstrating the HMI and infotainment function by offering multi-zone media control. The reference design is powered by an Intel Atom 'Russellville' board designed specifically for automotive IVI purposes.

We're excited to announce that the 50th plug-in application for Centrafuse has been uploaded last week! Our active 3rd-party developer community has been working diligently to generate creative and practical applications for use within Centrafuse. A big thanks goes out to our innovative developer community!

These plug-ins range from automotive tools such as trip loggers, tire pressure monitors, hardware relay controls, games such as sudoko and console emulators, including a range of connected apps such as live traffic cams, closest fuel finders, web radio/video, weather radar feeds, plus calendars, calculators and much more!

Centrafuse 3.0 was released to private beta earlier last week. We are finalizing features and the release date, but will begin sharing details as they are locked down. Centrafuse 3.0 has been re-built from the ground up to expand the suite of CarPC applications that will be available to you in the future. Speech recognition, text-to-speech, navigation, audio mixer, hands-free phone and Bluetooth have been implemented as open interfaces. An enhanced graphics engine complete with customizable transition animations is also a hallmark of the new 3.0 core.

Check out this link to read the Georgia Tech's Sonification Lab's report entitled "Enhanced Auditory Menu Cues Improve Dual Task Performance and are Preferred with In-vehicle Technologies"

Click here to view the Georgia Tech Research Report

We have always taken pride in being the leading edge carPC HMI and purveyor of the latest and greatest features for in-vehicle use. There's a lot more to Centrafuse though.

Dashboard Devices has selected Centrafuse Auto as the official user interface (UI) for their new ENV line of CarPCs. The ENV (Entertainment and Navigation for Vehicles) product line delivers innovative features for the growing in-vehicle infotainment (IVI) sector such as True Multi-Zone control with integrated dual sound cards and multiple independent display support. All ENV products include a new 'single-link' cable system which carries audio/video/power and USB over a single cable to make installation quick and easy.

Centrafuse Chooses Microsoft Windows XP Embedded, Windows Embedded Standard and Windows Embedded Enterprise to Deliver Next Generation of User Experience for In-Vehicle Infotainment.

As we promised, we wanted to provide a complete wrap-up from CES 2009. We had great presence and exposure at CES this year. We were very happy to see an unprecedented amount of CarPC's at the show this year and most of them were running Centrafuse. Most notably, Intel & Azentek, but there were several other companies with prototypes for CarPC's we were impressed with as well.

Centrafuse is featured in Intel's WiMax 4G SmartCar at CES 2009. See the video interview where Eric Breier discusses where to find Centrafuse this year at CES and future of mobile broadband technologies.

Carbon Motors has selected Atlanta-based Flux Media Inc’s Centrafuse as the official user interface (UI) for the revolutionary E7, the world’s first purpose-built law enforcement patrol vehicle.

Ori Amiga from Microsoft Live Mesh Team demonstrates 'Mesh Mobile' concept using Centrafuse 2.0 with their new Live Mesh software created from the Live Services SDK.

Flux releases version 2.0 of their feature-packed Centrafuse SDK. Create custom touch and voice driven mobile PC apps with our new SDK platform.

We are pleased to announce that our much anticipated 2.0 version is now ready for purchase from our online store.

Centrafuse was featured by technology sponsor Intel in this year's Esquire North at the 5th annual "Esquire House". Each year Esquire magazine hosts a celebrity-studded charity event in New York City or Los Angeles where sponsors deck out a multi-million dollar home with the latest in fashion and technology.

Centrafuse featured in a article in Entrepreneur Magazine focusing on smaller computing devices and the technology behind them.

Unique Autosports gives LeBron James' black H2 Hummer a makeover on the season premiere of Unique Whips on SPEED, including a VeaLink system powered by Centrafuse.

Centrafuse is featured on the VeaLink on Outdoor Life Network's television series, Rock the Boat.